Product news, guides on branded links and analytics, and TRAI-compliant SMS links.https://blog.clkr.in/https://blog.clkr.in/posts/sms-links-that-get-delivered/https://blog.clkr.in/posts/sms-links-that-get-delivered/TRAI's whitelisting rules changed how links in commercial SMS work in India. A practical guide to the link format, the DLT steps and the mistakes that get messages blocked.Thu, 08 Oct 2026 12:00:00 GMThttps://blog.clkr.in/posts/hello-world/https://blog.clkr.in/posts/hello-world/Why we're building clkr.in, a fast, branded link shortener made for India, and what's coming first.Thu, 08 Oct 2026 00:00:00 GMT